Good branding is important to every business for several reasons. However, for start-up businesses, it can be difficult to know where to begin with building a brand. While there is plenty of advice for established businesses on how to market their brand further, there is little guidance for those who are just about the embark on this mammoth task. That’s why here at Furniture Crates, we wanted to offer our advice to any new business owners who are venturing into the realm of the unknown when it comes to branding. Below, we’ve provided some top tips to help you build a brand that’s personal to you and your business: 

Along with the sunshine, festival season is finally here, and for many retailers, these summertime gatherings present the perfect opportunity to showcase their products to a wealth of potential customers. But with an often-broad range of stallholders to contend with, it can be difficult for business owners to grab the attention of passing festival-goers. 

In the eyes of consumers, the perceived value of a product is often determined by its visual presentation. As such, not only can having high-quality images of your products help to ensure their sale but it can also give your business more credibility by showing that you take pride in your photography and want your imagery to look as expert as possible. 

Branding is incredibly important for all businesses, no matter how big or small. Not only does creating a professional brand for your business enable you to distinguish yourself from other competitors in your industry but it also allows clients to connect your business with a particular product or experience. When building a brand, it’s crucial that you form an authentic representation of who you are as a business but also, how you would like others to perceive you. Below, we discuss why good branding is vital for every business: