Rock Gin are in the process of extending their range due to the success of the brand thus far. As the name suggests Rock Gin originated in the coastal cornish town in which Royals often holiday. It’s a lovely part of the world and the Rock Gin team ensure their brand and products reflect the characteristics.
The artisan gin market has grown incredibly over the last few years. The UK market has doubled in the last five years with a record £2.3 billion spent on gin between August 2018 - August 2019.
Rock Gin have capitalised on this growing trend by providing a market entrant that uses pure cornish spring water combined with a meticulously tested mix of fragrant botanicals and fresh citrus fruits.
Success for Rock Gin has come about through their active marketing. Early on they decided that attending and exhibiting at trade shows and fairs would allow for consumers to trial the artisan gin as well as selling units at the events
They needed a branded solution that fitted with the characteristics of their coastal influenced brand as a retail promotional solution and as a solution for tradeshows and exhibitions.
Following consultancy and understanding the requirement, Furniture Crates were able to offer a bespoke solution that matched their requirement.
Food Fair & Exhibition Solution
Furniture Crates now produce a range of bespoke retail point of sale and exhibition units specifically for Rock Gin. Each of these units is tailored to fit the products, maximising the product display and branding.
Eye-catching and colourful was the brief but in working closely with Rock Gin it was clear that a bespoke solution that fitted the bottles (height, width & depth) to maximise impact, number of bottles and range of marvellous flavours was required.
With the addition of two colour toned display units to really accentuate the different products was the final piece. Brand colour and logo on the outside and product colour on the inside produced a showcasing stands that attract attention. See the results below.
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