Posted on 13th April 2018 at 17:07
No matter how big or small, brand identity is incredibly important to any business. Having consistent branding not only creates a sense of legitimacy for your business but also helps consumers identify, support and return to you as they become familiar with who you are and what you do. However, for brick and mortar retailers, weaving their brand identity into their customers’ in-store experience is vital to make a lasting impression. One of the most successful ways to do this is with branded units; below, we discuss the impact these simple but effective point-of-sale displays.