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Good branding is important to every business for several reasons. However, for start-up businesses, it can be difficult to know where to begin with building a brand. While there is plenty of advice for established businesses on how to market their brand further, there is little guidance for those who are just about the embark on this mammoth task. That’s why here at Furniture Crates, we wanted to offer our advice to any new business owners who are venturing into the realm of the unknown when it comes to branding. Below, we’ve provided some top tips to help you build a brand that’s personal to you and your business: 
Along with the sunshine, festival season is finally here, and for many retailers, these summertime gatherings present the perfect opportunity to showcase their products to a wealth of potential customers. But with an often-broad range of stallholders to contend with, it can be difficult for business owners to grab the attention of passing festival-goers. 
In the eyes of consumers, the perceived value of a product is often determined by its visual presentation. As such, not only can having high-quality images of your products help to ensure their sale but it can also give your business more credibility by showing that you take pride in your photography and want your imagery to look as expert as possible. 
Branding is incredibly important for all businesses, no matter how big or small. Not only does creating a professional brand for your business enable you to distinguish yourself from other competitors in your industry but it also allows clients to connect your business with a particular product or experience. When building a brand, it’s crucial that you form an authentic representation of who you are as a business but also, how you would like others to perceive you. Below, we discuss why good branding is vital for every business: 
Whether you’re a new or established business owner, attending a conference or trade show is one of the best ways to get your business into the spotlight. Not only do these events provide you with the perfect opportunity to showcase your products, but they also enable you to network with others in your industry as well as meet potential clients. 
The Pantone Colour Matching System is one of the most widely-used standardised colour systems in the world. From print works to painting, fabrics to plastics, this sophisticated system provides universal clarity for many different industries when it comes to colour. However, if you have never used it before, getting to grips with the Pantone Colour Matching System can be tricky. To help ensure you know what you’re doing when it comes to choosing colours for your business or home, we’ve created a guide to this globally renowned colour matching system: 
As a business, showing that you care about the environment is incredibly important. While consumers are becoming more concerned about their impact on the planet, companies across the globe are taking action to go greener, implementing initiatives and making changes to support sustainability. For larger retailers, it is easy to make these changes. But for smaller or independent businesses with individual stores, going greener can be more difficult, especially with a limited budget. However, if you’re a business owner looking to make your shop more eco-friendly, we’ve got some great tips to help you go a little greener: 
Here at Furniture Crates, we understand that each crate serves a different purpose and often has to fit a specific brief. With that in mind, we aim to handcraft each of our crates at our Exeter warehouse, with our specialist team applying meticulous attention to detail to ensure that the finished product is something that we are proud to deliver to you. 
Spring is a time of rejuvenation and revaluation; consequently, for high street retailers, the season presents the perfect opportunity to analyse current design trends and make the appropriate changes to their store. So, whether you’re a retail giant or an independent start-up, if you’re considering giving your store a seasonal revamp, you’ll certainly want to know about these 6 spring design trends: 
No matter how big or small, brand identity is incredibly important to any business. Having consistent branding not only creates a sense of legitimacy for your business but also helps consumers identify, support and return to you as they become familiar with who you are and what you do. However, for brick and mortar retailers, weaving their brand identity into their customers’ in-store experience is vital to make a lasting impression. One of the most successful ways to do this is with branded units; below, we discuss the impact these simple but effective point-of-sale displays. 
Just some of our clients: 
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