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Whether you’re a new or established business owner, attending a conference or trade show is one of the best ways to get your business into the spotlight. Not only do these events provide you with the perfect opportunity to showcase your products, but they also enable you to network with others in your industry as well as meet potential clients. 
However, while it’s fantastic to be part of the hustle and bustle of a busy event, it can sometimes be difficult to make your company stand out, especially with other, more recognised competitors present. To ensure you don’t get overlooked and make the best impression possible, we’ve got some great tips to help you create the perfect conference stand: 

Do Your Research 

First and foremost, do your research. By checking out competitors, not only will you be able to gain a general sense of the kind of approaches being taken by others but you will also be able to identify any trends that may be worth looking into. For example, are others giving away particular freebies as incentives for new clients? Are they utilising a particular social media platform to create a buzz leading up to the event? Are they holding any competitions on the day? These are a just few things that you can watch out for prior to the event to ensure you are one step ahead when it comes to preparation. 

Publicise Your Presence Beforehand 

The organisers of the conference or trade show will usually have a list of people that have been invited to the event; it is definitely worth utilising this list and getting in touch with particular attendees beforehand that you’d like to connect with. By contacting them early on, not only will this enable you to make an introduction beforehand without fighting for their attention on the day but it will also make them more likely to visit your stand as they will be able to put a name to a face. 

Plan Your Display 

Cobbling something together last minute is never a good idea, and a lack of planning will certainly show when it comes to conference stands. Consequently, start planning your stand as early as possible, dedicating a certain amount of your yearly marketing budget to it so you can splash out if you need to. When it comes to visual merchandising, think big; get creative with eye-catching print work and display your goods in different ways. For example, our custom wood crates are not only fantastic for displaying a variety of goods, but their personalisation also gives them that extra special element, making your business memorable to potential clients. 

Offer Unique Freebies 

Bags, mugs and pens are just some of the classically generic freebies that are usually given away at conferences and trade shows. Consequently, avoid these uninspiring handouts and go for something a little quirkier to make you stand out from the crowd and more memorable to guests. Branded balloons, lanyards, sunglasses or water bottles are all great and useful options that will set your business aside. 

Get Excited 

Finally, while you may feel exhausted from all the organisation leading up to the event, it’s important to keep the momentum going right up until the day, especially if you’re a first-time attendee. Some of your competitors won’t be new-comers, so take the opportunity to show your enthusiasm by chatting with as many people as possible and making your presence known. For those who really want to make an impression, go one step further with a photo booth and invite passers-by to have a photo with you and your team! 
If you’re looking for something special to jazz up your conference stand, why not check out our fantastic range of branded wooden crates that are perfect for events and market promotions? Visit our website now or get in touch via our social media channels for more information. 
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